Unveiling the Unseen: Modern Search Leaks from Different Perspectives
I wanted to shed light on where you should focus with recent Google & Yandex Leaks.
Let’s face it: The digital world is evolving rapidly, creating revolutions, and we are all trying to keep up. Modern search engines insist on providing users with exactly what they're looking for, and being authoritative has become more important than ever.
This week, significant leak news emerged in the Growth world, revealing some of Google's content algorithms. Instead of focusing on which factors of Google were leaked or their implications, I'll share valuable sources below.
Today, I'll discuss the similarities between the Yandex Leak at the start of 2023 and the recent Google Leak, to highlight the difference between merely looking and truly seeing in the fast-paced digital world.
Why is this important?
Because, Yandex still the most widely used search engine in Russia, continually developing algorithms to provide the most accurate search results with cutting-edge technology.
In short:
It is not an outdated search engine.
It continues to be used widely.
It is one of the modern search engines today.
Understanding Yandex's search algorithm and ranking system also allows us to relatively understand how modern search engines optimize themselves.
Why Did Yandex Leak Lose Importance?
To be honest, I'm not sure if it lost importance or was made to. There are valuable articles about the Yandex Leak, and they were quite enlightening for the digital world.
However, was the 44 GB leak thoroughly explored within these articles? Definitely not.
I believe the main reason is that the Yandex Leak coincided with the rise of the ChatGPT frenzy.
GPT was first introduced on November 30, 2022.
The Yandex Leak made headlines just as ChatGPT was gaining popularity.
The digital world quickly got caught up in the GPT frenzy, pushing the Yandex topic to the background.
We looked, but we refused to see.
In a digital world driven by rapid consumption and revolutionary developments, such situations can occur. Fortunately, the internet continues to store everything, and it's not too late to analyze and understand all of these.
Yandex vs. Google Search Leaks
I believe the Yandex Leak will become a more valuable asset, especially for digital marketers, following the recent Google Leak.
While the 44 GB of data in the Yandex Leak is enormous and incomparable to Google's, the similarities between the two can clarify our perspective on modern search.
1. Dates & Freshness
Google still places significant importance on fresh results, considering it a fundamental factor.
In the NlpSaftDocument module, we can see very clear factors related to content.
Similarly, the 2022 Yandex Leak also highlighted clear ranking factors concerning Content Freshness.
DocCreateMonth and DocUpdateMonth are twos of dozens.
2. User Behaviour
Many specialists have long argued that user behavior and interactions are ranking factors, and documents presented in Google's Anti-Trust case support this claim.
The 2022 Yandex Leak also revealed many factors related to user behavior.
Some examples include:
QueryUrlYabarAvgTimeQueryDOwnerYabarAvgActionsBrowserBookmarksUrl
In the leaked Google code, this is purportedly tracked by "ChromeinTotal".
Is it accurate? I can't say for certain about this specific factor, but I am nearly sure that Google includes user behavior as a ranking factor.
3. PageRank & Site Authority
Google has repeatedly stated that PageRank is no longer a ranking factor and that relying on it is old-school.
However, in the latest leaked code, we see a "Site Authority" value within the CompressedQualitySignals module.
Yandex, on the other hand, used PR with significant weight in its leaked documents.
You can check many other similar ranking factors in the published documents and make your own comparisons.
Conclusion
Undoubtedly, Yandex is not Google, and we know that Google has made significant advancements in its search algorithms. AI Overviews, the birth of SGE, and many other aspects highlight Google's leadership.
However, the Yandex Leak documents still highly valuable for understanding modern search engines and search algorithms.
To grasp and interpret Modern Search, you have a treasure trove of 44 GB of data at your disposal. Everything relevant and suitable for today's needs can be tried and utilized.
Figures like Rand Fishkin and Mike King have shared incredibly useful insights on the recent Google leak, so I don't think it's necessary to repeat those points.
Instead, I wanted to shed light on where you should focus from a different perspective.
Good Luck,